Primark and adaptive clothing

Samantha Fletcher

I saw this article below about how Primark in the UK are looking a developing there adaptive clothing line later in the year.

We’re thrilled to share that we’re partnering with award-winning adaptive designer and disability advocate,Victoria Jenkinsas part of the next stage in our journey to make Primark a more accessible place to work and shop, which includes making adaptive fashion more accessible and affordable. With over a decade of experience in the fashion industry, Victoria is dedicated to normalising universal design through her personal journey with disability. As the founder of the award-winning adaptive fashion brandUnhidden, Victoria has been recognised by British Vogue in its annual Vogue 25 list and named the second most influential disabled person on The Shaw Trust Disability Power 100. Back in January we launched our first adaptive underwear range – we’ve learnt a lot from that first small collection and we’re now excited to collaborate with Victoria to accelerate our mission of bringing affordable, adaptive fashion to the high street. Stay tuned for more details on our plans later this year.